About LJ—

say hello to the brains behind
the operations

Self-Proclaimed Queen of Systems

I went from underpaid and unclear online business owner dabbling in blogging and freelancing to multiple 6-figure OBM, and I can help you completely transform your business too! The answer, my friend -- is systems. 

5 years in, and I've got my sleeves rolled up working with beautiful clients, creative entrepreneurs and mindful businesses, helping them uplevel their systems, tame unruly operations, and build those behind-the-scenes automations that grow thriving, sustainable businesses and make you go... how are they doing that?! 

I'm all about all the stuff that allows you to run your biz from a place of peace instead of panic mode, so you can spend more time growing you biz and enjoying the process rather than flying by the seat of your pants.

It wasn't until I doubled down on systems, automations and processes that I could truly see the next-level impact unleashed in my clients' businesses... and my own too! Systems weren't caging my creativity, they were actually creating a container that could enhance it, and thus my OBM adventure was started. 

I'm the brains behind the operations for so many of your favorite entrepreneurs. I'm obsessed with helping business owners build sustainable and scaleable businesses from the ground up through smarter systems. I love, LOVE making business feel more flexible and fun by creating the supports structures that you can lean on while you do those big brilliant things you were meant to be doing! From automations to launching (and a whooole lot in between), I'm here to help you go from doing all the things to just doing the things that matter better. 

A Certified Online Business Manager and systems queen living my best life in Sydney, Australia. 

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Online Business Management, systems and automation so Creative Entrepreneurs can thrive in business and in life.